Seth Godin

-Sliced bread invented in 1910 for the first 15 years no one wanted it.
-Ideas that spread win.
-Tv made marketing easy.
-Coke Japan comes out with a new product every three weeks.
-There is now less time but more choices.
-To sell something it has to be remarkable. "Its worth making a remark about."
-It has to be unique.
-To be unique means you stand out.
-Is it remarkable?
-Design rules.
-Safe is risky cuz everybody's doing it.